As I remember fondly from working at a bookstore, every time a movie adaptation of a book comes out (especially one starring a quote – heartthrob – endquote) it creates a certain rush of readers: people who only pick up books with movie posters for a cover.
No judgment. Really. Whatever gets you reading. I guess. Sure. Whatevs. Anyway.
It bothers me, however, when people miss the point. If the best you get from The Great Gatsby is “Daisy was such a bitch to him, ohmygod. But those parties! Squee!” then you better be a teenage girl because otherwise you are a giant waste of literacy.